Econometric and Analytical Models of Consumer Dynamics

Radically New Product Forecasting Models

"Morphing Sites", with John  Hauser, Glen Urban and Michael Braun (2009).Marketing Science. Lead Article. Paper available here. Rejoinder available here.

"Effects of Sensitization and Habituation in Durable Goods Markets",  with Thomas Gruca and Walter Nique. Revise and Resubmit. European Journal of Operational Research.

 

"Morphing the Web - Building Empathy, Trust, and Sales" , with Glen Urban, John Hauser, Michael Braun and  Fareena Sultan. MIT Sloan Management Review, summer 2009. Paper available here.

Research in Progress

Continuous-Time Markov-Process with Misclassification:Modeling and Application to Auto Marketing (with John Hauser, Glen Urban).   

 

Multiple, Dynamic Morphing (with John Hauser and Glen Urban)

 

Product Line Effects of Consumer Dynamics (with Thomas Gruca and G. Vaccaro)  

 

Design-based Forecasting Methods

Vita

download here 

 

Contact

liberali at unisinos.br

liberali at mit.edu